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The Next Usability Frontier
How web3 changes the Friction Layers model, increasing interface variance, and why this matters
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Marc Geffen

November 2020

Friction Layers
Our maniacal quest to reduce friction, and where we go from here
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Marc Geffen

June 2020

The New Mainstream, A Series
TNM memo #1: global niches and fractal pop culture
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Marc Geffen
Consumer sentiment: Weird
A memo on brand planning and design in a time of magical thinking
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Marc Geffen
Provocative conversations, violence, and awakening
A brief reflection on a troubling, enlightening week
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Marc Geffen

May 2020

Worldconnectors & the new mainstream
Or, strategies built for authenticity, audiences, and intersections
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Marc Geffen
2
Commercial Artware
Software with soul, software that sells
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Marc Geffen
Resisting Safe Mode
In lockdown, how can you set your mind, and your ambition, free?
 • 
Marc Geffen

April 2020

The Minimum Viable Metaverse
What gaming, social media, and productivity in the "new normal" tell us about the next wave of software
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Marc Geffen
Vivid & Vague is back
Hi friends ✌️ If this has hit your inbox, you signed up for the Vivid & Vague email list at some point. Maybe you read the book. However you got here…
 • 
Marc Geffen
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