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The Next Usability Frontier
How web3 changes the Friction Layers model, increasing interface variance, and why this matters
Marc Geffen
Apr 4, 2022
5
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The Next Usability Frontier
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November 2020
Friction Layers
Our maniacal quest to reduce friction, and where we go from here
Marc Geffen
Nov 12, 2020
6
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Friction Layers
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June 2020
The New Mainstream, A Series
TNM memo #1: global niches and fractal pop culture
Marc Geffen
Jun 25, 2020
8
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The New Mainstream, A Series
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Consumer sentiment: Weird
A memo on brand planning and design in a time of magical thinking
Marc Geffen
Jun 12, 2020
4
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Consumer sentiment: Weird
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Provocative conversations, violence, and awakening
A brief reflection on a troubling, enlightening week
Marc Geffen
Jun 5, 2020
1
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Provocative conversations, violence, and awakening
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May 2020
Worldconnectors & the new mainstream
Or, strategies built for authenticity, audiences, and intersections
Marc Geffen
May 28, 2020
7
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Worldconnectors & the new mainstream
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Commercial Artware
Software with soul, software that sells
Marc Geffen
May 19, 2020
3
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Commercial Artware
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Resisting Safe Mode
In lockdown, how can you set your mind, and your ambition, free?
Marc Geffen
May 8, 2020
1
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Resisting Safe Mode
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April 2020
The Minimum Viable Metaverse
What gaming, social media, and productivity in the "new normal" tell us about the next wave of software
Marc Geffen
Apr 30, 2020
16
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The Minimum Viable Metaverse
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Vivid & Vague is back
Hi friends ✌️ If this has hit your inbox, you signed up for the Vivid & Vague email list at some point. Maybe you read the book. However you got here…
Marc Geffen
Apr 29, 2020
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Vivid & Vague is back
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