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The Next Usability Frontier
How web3 changes the Friction Layers model, increasing interface variance, and why this matters
Apr 4, 2022
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Marc Geffen
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The Next Usability Frontier
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Friction Layers
Our maniacal quest to reduce friction, and where we go from here
Nov 12, 2020
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Marc Geffen
6
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Friction Layers
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The New Mainstream, A Series
TNM memo #1: global niches and fractal pop culture
Jun 25, 2020
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Marc Geffen
8
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The New Mainstream, A Series
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Consumer sentiment: Weird
A memo on brand planning and design in a time of magical thinking
Jun 12, 2020
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Marc Geffen
4
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Consumer sentiment: Weird
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Provocative conversations, violence, and awakening
A brief reflection on a troubling, enlightening week
Jun 5, 2020
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Marc Geffen
1
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Provocative conversations, violence, and awakening
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Worldconnectors & the new mainstream
Or, strategies built for authenticity, audiences, and intersections
May 28, 2020
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Marc Geffen
7
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Worldconnectors & the new mainstream
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Commercial Artware
Software with soul, software that sells
May 19, 2020
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Marc Geffen
3
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Commercial Artware
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Resisting Safe Mode
In lockdown, how can you set your mind, and your ambition, free?
May 8, 2020
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Marc Geffen
1
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Resisting Safe Mode
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