Vivid & Vague

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The Next Usability Frontier
How web3 changes the Friction Layers model, increasing interface variance, and why this matters
 • 
Marc Geffen
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Friction Layers
Our maniacal quest to reduce friction, and where we go from here
 • 
Marc Geffen
The New Mainstream, A Series
TNM memo #1: global niches and fractal pop culture
 • 
Marc Geffen
Consumer sentiment: Weird
A memo on brand planning and design in a time of magical thinking
 • 
Marc Geffen
Provocative conversations, violence, and awakening
A brief reflection on a troubling, enlightening week
 • 
Marc Geffen
Worldconnectors & the new mainstream
Or, strategies built for authenticity, audiences, and intersections
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Marc Geffen
2
Commercial Artware
Software with soul, software that sells
 • 
Marc Geffen
Resisting Safe Mode
In lockdown, how can you set your mind, and your ambition, free?
 • 
Marc Geffen
Vivid & Vague
Vivid & Vague
Practical philosophy for people building and contemplating technology.

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